Whether you are an artist submitting a piece to a charity auction or a collector who opts to sell a piece in order to buy something else, the way you describe the art is a very important aspect of a successful art auction.
In the case of selling with one of the larger, professional auction houses, they will write the description and it will be done by experts in that particular field, but there are many times when writing the description is left up to whoever is submitting and selling the piece. There are some things to always remember when doing these write ups. You should always be truthful when you describe the piece. Never play around with words to make the piece different or better than it is, and never ever bend the truth. It will come back to haunt you. Keep the language tone very neutral and unbiased. People reading the description do not appreciate a hard sales pitch. The intention is to let the visual piece do that for itself - or not. You want to list all the references for the artist or the painting, if has some. |
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